● Independent consultant · Google and AI search · English and Spanish

When your customers ask AI, someone gets named. Let's make it you.

I help doctors, law firms and professional services get found on Google and named in the answers ChatGPT, Perplexity, Google's AI Mode and Copilot write when someone asks for a recommendation. Clear work, real sources, and a plan you can follow.

Book a free 30-minute call Check where you stand first

What do you need?

To be found To protect my business To know the cost

Medellín, Colombia · UTC-5Clients in the US and Latin AmericaYou work with me directly

best orthopedic surgeon in Denver

For knee and hip specialists in Denver, three practices come up consistently: a clinic known for sports medicine, a larger orthopedic group with several locations, and Your medical practice, which specializes in joint replacement.

Businesses in this answer

A sports medicine clinic
A multi-location orthopedic group
Your medical practice

Your business is either in that paragraph, or it isn't. Yet.

Example answer, written for illustration1 / 3

Founding clients

The first to put their name on this.

These businesses started building their AI visibility with Notable Source from day one. Their progress becomes the track record, measured against where they started.

Presley Swann, M.D.Orthopedic surgery · ColoradoBaseline · measuredSEO/GEO optimizedVisit site ↗
TecnoclikTechnology retail · ColombiaBaseline · after launchSite in preparation
GangesStore, yoga and meditation · ColombiaBaseline · in processSEO/GEO · confirming information
Qcode · Lulo CRMSoftware and CRM (customer relationship management) · ColombiaBaseline · in processSEO/GEO · gathering and confirming information
FX NutritionNutrition and fitness training · ColombiaBaseline · creating social profilesSEO/GEO · advising on brand
Your business?Open to new founding clientsIt starts with a written review of where you stand, in plain English.Talk to me →

You work with me directly.No account manager in between. The person on the call is the person doing the work.
English and Spanish, both written properly.For practices and firms that serve both communities, nothing gets lost in translation.
Ten years of legal and healthcare work.Court hearings, US immigration casework and healthcare billing QA.

I work in the most demanding industries, medicine and law. If it holds up there, it holds up for your business.

Read my ongoing, published research on how AI models answer →

What changed

Your customers stopped scrolling. They started asking.

Search used to give ten links. Now an assistant gives one paragraph with two or three names.

Before · a search

hip surgeon denver

Hip surgeons near Denver · Directory
Top 10 orthopedic practices in Colorado
Joint replacement clinic · Englewood
Reviews: knee specialists Denver area

…and six more links to compare

Now · a question, and one answer

Who's a good hip surgeon near Denver?

"Three practices come up consistently for hip replacement near Denver…"

One paragraph. Two or three names. Everyone else goes unmentioned.

It used to work like this: someone typed a few words into Google, got ten blue links, and clicked around until they found you.

Now many of them ask ChatGPT or Google's AI Mode the full question in plain English. By the time a person starts comparing, the shortlist already exists.

Here's the encouraging part: getting on that list isn't luck, and it isn't a secret. It's work, and it can be done well.

New rules, translated

October 2026

Google's own guidance says to fact-check and review all AI-generated content before it's published. Mass-producing pages that add nothing can count as spam.

What it means for you: AI can write fast, but someone still has to check it. That check is the work. Source

August 2026

Google added a control that can take any website out of its AI answers: AI Overviews, AI Mode and the AI features in Discover.

What it means for you: your site could be out without anyone deciding it. Worth a check. Source

October 2024

The FTC rule on reviews bans fake and AI-written reviews, and rewards tied to a positive opinion.

What it means for you: ask every customer the same way, and never pay for a review. Source

General information, not legal advice.

Guide to SEO and GEO

How an AI decides who to name, and what's documented.

How assistants choose which businesses to mention, what you've heard next to what the companies actually published, and the questions people ask while they learn.

Read the guide

scars left 0

A small game: move your cursor to clear it.

What I do

Six jobs, none of them mysterious.

Getting named by AI assistants, getting found on Google, content that keeps going, social profiles set up right, productivity built around your business, and your data protected.

Getting named by AI assistants

Making your business easy to understand and easy to check.

People call this GEO, generative engine optimization. The name matters less than the work: when ChatGPT, Perplexity or Copilot looks you up, it should find the same clear story everywhere, with enough proof to repeat it.

Your name, address, phone and hours identical on every site that lists you
Pages that answer the questions customers actually type, in their words
Every claim on your site traced to something that backs it up

Getting found on Google

The steady foundation everything else stands on.

Google says its AI Overviews and AI Mode rely on the same search foundations. Can search engines read your site? Does it load fast? Does your business information agree with itself? This is where the quickest wins usually live.

A full check of anything keeping your site from being read properly
Pages organized so each one has a clear job
Load speed and how the site feels on a phone

Content that survives a busy month

Useful writing, on a schedule that holds.

What works is what only you could write: your process, your experience, the question you hear every week. Paired with a simple system so it keeps happening after launch week.

Articles built from questions your customers really ask
An approval trail for doctors and lawyers, so nothing goes out unchecked
Everything documented and handed to you, always yours

Social profiles, set up right

The same business, recognized everywhere people look.

Google Business Profile, YouTube, Facebook, Instagram, WhatsApp Business and LinkedIn, set up with the same facts and the same story, with your approval on every piece. Profiles help people and platforms recognize you, and some of them can show up in Google on their own.

A complete Google Business Profile, which Google itself recommends
Profiles set up so posts can appear in search, where the platform allows it
Real audience only, and review requests that follow each platform's rules

See the social profiles service →

Productivity for your business

Built around how your business actually runs.

Every business is different. We can work on the specifics of your needs to help you improve your business productivity, with practical changes your team can keep using.

A conversation about what's slowing you down
Improvements sized to your business, not a generic package
Clear documentation, so it keeps working after we're done

See how we can help →

Your data, protected

Digital security for your whole business.

We protect what keeps your business running: email, passwords, computers, phones, the accounts that keep you visible, and your website. We review it with you, lock it down, and explain it in plain words. We never ask for your passwords.

Two-step verification or passkeys on the accounts that matter
Computers and phones up to date, with a backup that actually works
Your Google Business Profile, social media and domain in your name
A clear plan in case something happens, and a quarterly review if you want it

See digital security →

I work in the most demanding industries, medicine and law. If it holds up there, it holds up for your business.

How this works for medical and dental practices →How this works for law firms →

Free, and you don't need me for it

Two checks you can do yourself in ten minutes.

Ask an assistant and Google your business name. No cost, no score.

Ask an assistant to recommend someone like you

Open ChatGPT or Perplexity and type what a customer would type: "Best family lawyer in Tampa." Ask a couple of times. Small differences between answers are normal.

What it tells youWhether you show up, and who's in the spot you want.

I did this

Google your business name and read closely

Look at the panel on the right and every directory listing. Check the phone, address, hours and spelling, then compare them with your own website.

What it tells youIf anything disagrees, fixing it is usually the fastest, cheapest win on the list.

I did this

Start with either one. There's no score, just a clearer picture.

Working together

Four steps, and you can stop after any of them.

We talk, I take a proper look, you get a plan and a price, then I do the work.

We talk
Thirty minutes. You tell me about the business, I share what I see. Free, and it can end right there.
you can stop here
I take a proper look
A written review of where you stand, in plain English, with what I could confirm and what I couldn't.
you can stop here
You get a plan and a price
What I'd fix, in what order, how long it takes and what it costs. Nothing starts until you approve it.
you can stop here
I do the work
With a monthly report you can actually read. Nothing goes out under your name without your written yes.

How I work

If I can't prove it, I won't publish it.

Proof before publishing, your written yes, your rules first, and everything stays yours.

Every sentence on your website should be one you could stand behind if a customer, or a regulator, asked where it came from. So the work starts by separating what's provable from what's assumed. It takes a little longer, and it's why nothing surprises you later.

The prism doesn't create the light. It reveals what was already in it.

Three principles

When anything can be copied, what matters is what you can prove.

AI makes code and content cheap to copy, and the web is filling up with text nobody checked. What stays rare is quality you can verify. That's what I build for.

Built around you

A documented method from regulated industries, set up around your business and your data, and kept running for you. If you ever leave, your data and accounts leave with you.

Someone answers for it

Tools can check. Someone has to answer for it. That's the job.

Quality you can prove

Every page leaves with a record of what was checked, against which source, and who signed it. Ask me how.

Proof before publishing

If I can't point to where a claim came from, it waits, including the ones we'd both love to be true.

Your yes, in writing

Nothing goes live without your written approval. For doctors and lawyers, that record matters as much as the content.

Your rules come first

Medical and legal advertising has real rules. I read the regulation before writing a word.

Your data stays yours

Your data, accounts and content are always yours, and if you leave, they go with you. The tools I build for you are licensed: I maintain them and protect them from being copied. Ask how.

Your records stay out of it

This work lives on your public website, listings and content. I don't need patient records or client files, and I decline them if offered.

Read access is enough to start

Read-only access to the accounts you already have, under your own login. Never a shared password, and you can revoke it anytime.

0% of the field has settled

Most cursor effects on the internet push things away. This one has a skin, and a sentence underneath: the letters you pass over resolve into what they always were. Attention is what turns noise into a sentence.

Questions

What people ask before hiring me.

Costs, timing and how I work. Straight answers.

Can I do some of this myself?

Yes, and I'd encourage it. The two checks above are a great start, and fixing inconsistent listings is something many owners handle in an afternoon.

How long does it take to see results?

Fixing broken details can show up within weeks. Getting named more often by AI assistants takes longer and moves less predictably, because these systems update on their own schedules. Three to six months is a realistic window for meaningful change.

What does it cost?

It depends on the size of your site and what needs fixing, so the price is set after the review. Work runs as a one-time project with a fixed price, or as a monthly arrangement. The first conversation is free.

Do you work with doctors and lawyers?

They're my focus. Every piece of content goes through your written approval, and clinical or legal claims are reviewed before they're published.

How is this different from hiring an agency?

You work with one person who does the work and answers your email. Everything is documented and yours, and every recommendation comes with the source behind it.

More questions about SEO and GEO are in the guide →

Security and privacy: how I protect your data →

Who I am

I came to this work from compliance, not marketing.

Alejandro Peñuela, Medellín. Ten years of legal and healthcare work, now asking "can we prove this?" about every sentence on your site.

And I love this work for the same reason.

I'm Alejandro Peñuela. I work on my own from Medellín, Colombia, with clients in the United States and Latin America, in English and Spanish.

6 years · government legal officeTaking sworn declarations word for word and keeping case files in order.
2 years · quality assurance, US healthcare billingLeading teams that checked work against a standard and found what didn't match.
2.5 years · legal case assistant, Los AngelesOn the compliance team of a large immigration law firm, reviewing matters before they closed.
Today · Notable SourceAsking "can we actually prove this?" about every sentence on your website.

I also build AI systems. My research on how AI models answer is ongoing and public. In July 2026 I published an experiment measuring how a model's answers change when you ask the same question a hundred times. The design was developed in conversation with an AI model, and the record says so. The code and data are open, so anyone can check them.

Published research Code and data LinkedIn

To start, something small

The Truth Sheet: your details, the same everywhere.

I check your business's basic details in the places where people and AI look for you, and give you the list of what needs fixing. It's the shortest way to start.

Your details in one table.Name, address, phone, WhatsApp, hours and main services.
Where they match and where they don't.Your Google profile, your website, your social media and two directories, with every difference marked.
How three AIs describe you today.ChatGPT, Google and Perplexity, with the date of the check. It's a snapshot, not a promise.
The list of fixes.In order of what matters most, and who can do each one: you or me.

What I don't promise: ranking first, or AI answers changing by a certain date. I tell you before we start.

Ask for it on WhatsApp Ask for it by email

Next step

Let's find out where you stand.

Thirty minutes, no cost, nothing to sign. We'll ask the question your customers ask and read the answer together. You'll leave with a clear picture, even if the honest answer is that you don't need me yet.