Built for the rules your practice answers to. Built to get you found.
When a patient asks ChatGPT, Claude, Perplexity or Copilot for a specialist nearby, the answer depends on details: your specialty, your locations, the insurance you accept, hours that match everywhere. I help medical and dental practices get those details right on Google and in AI answers, with health advertising rules checked first. Nothing publishes without the treating professional's documented approval.
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Visible and safe. You can have both.
Health advertising has rules ordinary marketing doesn't. A patient's testimonial or photo needs their written authorization, claims about treatment need evidence behind them, and a friendly reply to an online review can reveal that someone is your patient. When a line gets crossed, the practice answers for it, not the agency that wrote the copy.
- Marketing agencies rarely read HIPAA before posting a before-and-after photo.
- Compliance teams rarely check whether an AI assistant can name your practice.
- You shouldn't have to choose between being visible and being safe.
Compliance first, then visibility. Every page respects the rules for health advertising, and the visibility work builds on that: provider names, specialties, locations and hours that match everywhere, and pages that answer what patients ask before they book.
"The rules" is easy to say. Here's what it means.
Under HIPAA, a practice needs a patient's written authorization before using their protected health information for marketing (45 CFR 164.508(a)(3)). That covers the testimonial on your homepage, the before-and-after photo in a post, and the recovery story in your newsletter. None of it is forbidden. All of it needs the authorization first.
That's the kind of thing I read before writing, and the kind of thing I'll help you fix if it's already happening.
This is marketing that helps you stay visible. It is not legal advice. Where a question is genuinely legal, it goes to your counsel.
Visibility work doesn't need your patient records.
No patient data, ever
I don't need, request, or accept access to patient records, charts, imaging, or your practice management system.
Read access is enough to start
Your website, Google Business Profile, Search Console and analytics, under your own account.
The accounts stay yours
Never shared passwords. You can revoke access at any moment without losing anything.
Rigorous, up-to-date safeguards
Our standards on security, privacy and AI agency are kept current, and people remain accountable for the work.
I've worked under these constraints, not just read about them.
Two years leading quality assurance in US healthcare billing, where every record gets checked against a standard before it moves, and two and a half years on the compliance team of one of the largest immigration law firms in Los Angeles. Regulated communication and documented approval are how I already worked.
A practice already doing this work: Colorado Knee and Hip, orthopedic surgery, Denver.
My research on how AI models answer is ongoing, public and verifiable.
What practices ask before hiring me.
Do you need access to my patient records?
No. I don't need, request, or accept access to them, and I'll decline if they're offered. Visibility work happens on your public website, your listings and your published content.
Who approves the content, and how is that recorded?
You do, or the treating professional whose name appears on the page. In writing, before anything goes live, kept as a dated record you receive a copy of.
Can we use patient testimonials and before-and-after photos?
Yes, with the patient's written authorization and without promising results. I help you set up the request and the record; the authorization itself stays with the practice.
What happens if a rule changes after we publish?
Published pages get re-checked when the rule behind them changes, and you hear about it from me, not from a complaint.
Do you work with multi-provider practices?
Yes. Who signs off gets settled in writing before the work starts: each provider approves their own credentials and biography, and shared content is approved by whoever the practice designates.
How do you handle AI, security and privacy?
With rigorous, up-to-date standards on security, privacy, AI agency and safeguards. AI supports the work, people remain accountable for it, and your accounts and records stay protected.
How long does it take to see results?
Fixing broken details can show up within weeks. Getting named more often by AI assistants takes longer and moves less predictably. Three to six months is a realistic window for meaningful change, and anyone promising page one in thirty days is guessing.
What does it cost?
It depends on the size of your site and what needs fixing, so the price is set after the review. Work runs as a one-time project with a fixed price, or as a monthly arrangement. The first conversation is free.
A 30-minute call. Free, nothing to sign.
Tell me about your practice and who you want to reach. If I'm not the right fit, I'll tell you on the call.