Built for the rules the bar enforces. Built to get you found.
Someone who just got hurt, arrested or served asks an AI assistant who to call, and they ask fast. I help law firms and solo attorneys show up in that answer and on Google: practice areas, bar admissions, languages spoken and offices that match everywhere, with your state bar's advertising rules checked first. Nothing publishes without the responsible attorney's documented approval.
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Visible and defensible. You can have both.
Attorney advertising has rules most marketers never read. Calling yourself a specialist, publishing case results, quoting a client review, reaching out to someone who just had an accident: each one has conditions set by your state bar, and the discipline lands on your license, not on the agency that wrote the copy.
- Marketing agencies rarely check whether "expert" or "specialist" is allowed on a practice-area page.
- Careful attorneys rarely check whether ChatGPT names the firm when a prospective client asks.
- You shouldn't have to choose between being visible and being defensible.
Compliance first, then visibility. Every page respects the advertising rules of the state where you practice, and the visibility work builds on that: attorney names, bar admissions, practice areas and office details that match everywhere, and pages that answer what people ask before they call a lawyer.
"The rules" is easy to say. Here's what it means.
The ABA Model Rules say a lawyer shall not state or imply certification as a specialist unless an approved or ABA-accredited organization did the certifying, and that organization is named in the communication (Rule 7.2(c)). One word on a practice-area page or a directory profile can cross that line. Your state's version of the rule is the one that applies, and it can be stricter.
That's the kind of thing I read before writing, and the kind of thing I'll help you fix if it's already happening.
This is marketing that helps you stay visible. It is not legal or ethics advice. Where a question is genuinely legal, it goes to your counsel.
Visibility work doesn't need your client files.
No client files, ever
I don't need, request, or accept access to client files, case documents, privileged material, or your matter management system.
Read access is enough to start
Your website, Google Business Profile, Search Console and analytics, under your own account.
The accounts stay yours
Never shared passwords. You can revoke access at any moment without losing anything.
Rigorous, up-to-date safeguards
Our standards on security, privacy and AI agency are kept current, and people remain accountable for the work.
I've worked inside a law firm, not just read about one.
Two and a half years on the compliance team of one of the largest immigration law firms in Los Angeles, reviewing matters before they closed, and six years in a government legal office taking sworn declarations word for word.
My research on how AI models answer is ongoing, public and verifiable.
What firms ask before hiring me.
Do you need access to my client files?
No. I don't need, request, or accept access to them, and I'll decline if they're offered. Visibility work happens on your public website, your listings and your published content.
Who approves the content, and how is that recorded?
You do, or the attorney whose name appears on the page. In writing, before anything goes live, kept as a dated record you receive a copy of.
Can we publish case results and client reviews?
Often yes, with conditions that depend on your state bar, such as a note that past results don't guarantee future outcomes. We check your state's rule before anything goes up, and the responsible attorney signs off.
What happens if a rule changes after we publish?
Published pages get re-checked when the rule behind them changes, and you hear about it from me, not from a bar inquiry.
Do you work with firms with several attorneys?
Yes. Who signs off gets settled in writing before the work starts: each attorney approves their own credentials and biography, and shared content is approved by whoever the firm designates.
How do you handle AI, security and privacy?
With rigorous, up-to-date standards on security, privacy, AI agency and safeguards. AI supports the work, people remain accountable for it, and your accounts and records stay protected.
How long does it take to see results?
Fixing broken details can show up within weeks. Getting named more often by AI assistants takes longer and moves less predictably. Three to six months is a realistic window for meaningful change, and anyone promising page one in thirty days is guessing.
What does it cost?
It depends on the size of your site and what needs fixing, so the price is set after the review. Work runs as a one-time project with a fixed price, or as a monthly arrangement. The first conversation is free.
A 30-minute call. Free, nothing to sign.
Tell me about your firm and who you want to reach. If I'm not the right fit, I'll tell you on the call.